The object of this project was to develop a social media strategy for a company of our choosing. I have decided on the following Social Media Strategy:
Company: Alaska Dancer Emporium
Objective: Bring increased awareness of the store and increase sales over the summer months.
Strategy: The store is located in a designation location that is not easily seen by the street and often times clients claim they feel like they have been on a treasure hunt to find the store. I have decided to play off of that and create a Facebook banner and posts that center around “discovering” the store and the treasures we have to offer. I have chosen to run three discount offers and have created related posts for each of them.
Audience: Typically my audience is adult women ages 25-50.
Here is the screen shot of the Facebook Page with the new banner.
I posted each of the offers so that I could screen shot them, but at this time have only left the Discover the Beauty of Russian Pointe active.
Creative Process: I decided to continue working in Word as I am still not feeling comfortable with it. I selected an image that made me think of a treasure hunt with a compass and map and even gold coins which could represent treasure, but also represent the savings that they can obtain from shopping these offers. I added a tinted bar so that my typography would show better. I then selected to use a larger white font for the discover for contrast and block the rest of the text under it in a smaller black text. I also added a burgundy border to the bottom to tie it in with the store’s long standing color scheme. I repeated the burgundy border and the typography for each of the sale offer flyers that I created.
Here are the individual photos of the actual Facebook posts
Critique: I was too late with my completed project to obtain a critique from my classmate. My post with just the banner was confusing and didn’t get any actual critiques. I did receive an email from instructor Julie Person, who mentioned that the black text was hard to read and to add something that tied it to my company better.
I added a lighter transparency to the background of the black text and changed it to Lucida Sans Unicode to make it easier to read. I also added my store name to the banner.
I received critique from my family who reminded me to keep items aligned with something and not too close to the edge. I switched the direction of the flag and pointe shoe and moved the text to the right side. In my banner I made sure that the text was lined up with the button on the compass. I also lined up the text in the shoe sale with the point of the jazz shoe.
Typography: Discover: Broadway category decorative
Typography: Minor titles/body text: Lucinda Sans Unicode – Sans Serif
Gold coins https://sandraamiller.files.wordpress.com/2013/04/gold-coins.jpg
Ballet shoes: http://totallystaugustine.com/wp-content/uploads/2015/02/ballet_shoes.jpg
Tan jazz shoe http://i.ebayimg.com/images/i/320966922697-0-1/s-l1000.jpg
Black jazz shoe http://www.energetiks.com.au/www/838/files/jsa02_blk_large1.jpg
Oxford tap shoe http://getdancewear.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/8/1/813.jpg
Kids tap shoe http://ecx.images-amazon.com/images/I/71HvYWOcaHL._UL1500_.jpg
Ballroom shoe http://1.bp.blogspot.com/-7sZBuSYapuE/TWGwPz-iBhI/AAAAAAAAAPw/PUufOeJ4_14/s200/capezio+eva+in+black.jpg
Kids ballet shoes http://www.chicagodancesupply.com/wp-content/uploads/2013/03/kids_ballet.png
Red white blue shoes http://static.weloveshopping.com/shop/ballet/0521.jpg