Process: I started this project by first deciding which company I was going to do this for. My Husband runs a non-profit, Alaska Hemophilia Association, and we are in the beginning stages of designing a webpage for his organization so I decided to run up a template for them. We looked over a few other websites and found features on a few that we liked and decided on what our navigation buttons would be. I then sat down and prepared sketches trying to blend a few of the things we liked into one idea. From there I located images that we liked and decided on a split complementary color scheme of red, teal, and muted orange.
After selecting a design shape and color scheme, I went into Photoshop and played with shapes to develop a shape map. I didn’t like the way that the flat teal looked in the header and footer so I found a really neat design technique on the web. The teal for the header and footer is created out of the mountain picture featured in the webpage. I first blurred it until there was no definition left, then I alter the highs, and shadow color scale. It is interesting to see how it turned out differently on the top and bottom. I believe it is because of where the photo was placed in the masking layer and how much sky vs. land was showing. I was very proud of the way the header turned out.
Critique: I received critique from Sister Peterson by email on Thursday as well as Susan and Cristy on our Facebook page. Most agreed that it look good. I was told to check the donate button and I realigned that so it wasn’t stretched. The Navigation bar needed work but even with the grid lines and everything showing that it lines up, it still looks a little off. I decided to let it go before I made it worse. I was able to clean up the lines on my swirl that were a little off when I had to walk away from the project after working on it for 6 hours. What a difference the break made. I was able to manage my text quickly and change my edges quickly after giving myself time to unwind. Overall I am very pleased with the final project.
Color Scheme: Split Complementary (red,teal,orange)
Fonts: Hightower-Decorative; Arial Bold – sans serif
Images: Alaska Hemophilia Association