Social Media Project – Comm 125

8AMichellePalmatier Facebook Banner-page-001

The object of this project was to develop a social media strategy for a company of our choosing.  I have decided on the following Social Media Strategy:

Company: Alaska Dancer Emporium
Objective: Bring increased awareness of the store and increase sales over the summer months.
Strategy: The store is located in a designation location that is not easily seen by the street and often times clients claim they feel like they have been on a treasure hunt to find the store. I have decided to play off of that and create a Facebook banner and posts that center around “discovering” the store and the treasures we have to offer. I have chosen to run three discount offers and have created related posts for each of them.

Audience:  Typically my audience is adult women ages 25-50.

Here is the screen shot of the Facebook Page with the new banner.

8aCapture 1

I posted each of the offers so that I could screen shot them, but at this time have only left the Discover the Beauty of Russian Pointe active.

8a Capture 2


Creative Process: I decided to continue working in Word as I am still not feeling comfortable with it. I selected an image that made me think of a treasure hunt with a compass and map and even gold coins which could represent treasure, but also represent the savings that they can obtain from shopping these offers. I added a tinted bar so that my typography would show better. I then selected to use a larger white font for the discover for contrast and block the rest of the text under it in a smaller black text. I also added a burgundy border to the bottom to tie it in with the store’s long standing color scheme. I repeated the burgundy border and the typography  for each of the sale offer flyers that I created.

Here are the individual photos of the actual Facebook posts

8AMichellePalmatier Facebook Post 3-page-001

8aMichellePalmatier Facebook Post1-page-001

8AMichellePalmatier Facebook Post2-page-001

Critique: I was too late with my completed project to obtain a critique from my classmate. My post with just the banner was confusing and didn’t get any actual critiques. I did receive an email from instructor Julie Person, who mentioned that the black text was hard to read and to add something that tied it to my company better.

I added a lighter transparency to the background of the black text and changed it to Lucida Sans Unicode to make it easier to read. I also added my store name to the banner.

I  received critique from my family who reminded me to keep items aligned with something and not too close to the edge. I switched the direction of the flag and pointe shoe and moved the text to the right side. In my banner I made sure that the text was lined up with the button on the compass. I also lined up the text in the shoe sale with the point of the jazz shoe.

Typography: Discover: Broadway category decorative
Typography: Minor titles/body text: Lucinda Sans Unicode – Sans Serif

Image Sources:
Gold coins
Ballet shoes:
Tan jazz shoe
Black jazz shoe
Oxford tap shoe
Kids tap shoe
Ballroom shoe
Kids ballet shoes
Red white blue shoes

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ANCHORED IN FAITH – Magazine Project Preparation Project



Tansina Point Project 7

This week I am tasked with practicing my design principles in preparing a two-page Church magazine article. After several days of writers block, I finally had to call in a Mulligan (extension) for this project as I was camp director for our Young Women’s annual ward camp. After returning home from camp I decided to prepare my article as if writing for the New Era for the youth regarding my experience at camp. I have chosen several images that I took during my hikes this past week, as well as one or two photographs from the internet. In reviewing the colors in the pictures and the mood of the story I decided to select a triadic color scheme of brick, indigo and green. Here is my story that I wish to tell.


“Wherefore, whoso believeth in God might with surety hope for a better world, yea even a place at the right hand of God, which hope cometh of faith, maketh an anchor to the souls of men, which would make them sure and steadfast, always abounding in good works, being led to glorify God.” Ether 12:4

This was the theme that I picked for our annual Young Women’s camp this year. Little did I know when I selected it that God would manifest this to me in such a personal and majestic way. After much thought and prayers, I selected the location of Seward, Alaska, and a backpacking adventure to Caines Head for camp. This trip would give them the opportunity to have a wilderness experience, but still be within quick reach of outside help if needed.

Because our location was a bit remote, I decided to pre-hike it before our camp so I knew what to expect. The hike over was breathtakingly beautiful. The path was dry and moderately easy going. I was comfortably able to make it past the two dangerous tidal sections with no problem. I felt confident about taking the girls there and was excited for Wednesday to arrive so the experience could begin.

Wednesday, dawned grey and cloudy with a weather forecast of rain for the entire week in Seward. We packed up the girls and headed out. By the time we reached Seward the clouds were seeping a steady drizzle of rain.
If Wednesday’s drizzly weather wasn’t bad enough, Thursday’s morning steady rainfall was enough to dishearten anyone. But we steadfastly packed up camp and started on the trail. Now, there is something very unique about the Caines Head trail, it can only be accomplished during a low tide, as there are two rocky points that jut out into the ocean which get completely consumed by the waves as the tide races back in towards the mountain. We had to reach that second point before the tidal waters covered it.
Very quickly my youngest daughter and I fell behind the main group of hikers, as neither one of us was use to carrying an actual pack full of gear. As we got further into the hike we both began to feel the exhaustion seep into our legs and backs. Struggling to stay positive and supportive for my daughter I reached out to my husband via cell phone for encouragement and strengthening. He lift our spirits and helped us pick up our pace and we made it through the first rock outpoint and caught up with part of the group.
Shortly after, however, we again fell behind as we saw our fellow hikers fade out of sight. This time our pace slowed drastically and caused each of us too begin to silently pray for strength and the ability to make the final rock outcrop before the tide. It quickly became a race of our will to remain steadfast and faithful against the driving will of the ocean to reach its final landfall.

The final rock point came into view and my heart began to flutter. I could see that the lower end of the path was already covered in water. My daughter and I instinctively knew we were running out of time and pushed ourselves through our exhaustion to pick up our pace. As we were nearing the rocks a joyful sight appeared, my older daughter’s head popped into view over the rocks, followed by one of our priesthood holders. They were able to safely help my youngest over the slippery rocks to safety as I waded through the ankle deep water to the shore on the other side.

I joyfully thanked Heavenly Father for his answers to our prayers. This event opened my eyes to the power and Glory of God in a very profound way. I saw his hand in everything that we experienced the rest of the weekend. I witnessed the beauty of his creations in the manifestation of a waterfall and river that did not exist a few days prior. I experienced the power of the priesthood and the blessings of steadfast faith as prayers were answered for dry fire wood and a safe place to camp with the girls. I was able to see the strength and faithfulness of our Young Women as they truly lived and applied the Gospel during this trying weekend together.

The Youth of our Church are truly amazing and I was the one who was taught the lesson of being anchored in faith. I truly have decided that I wish to be anchored in that faith. I know that Heavenly Father loves us and wants us to return to him. I am thankful for the Gospel and its protective power in my life.

So far my favorite sketch layout is this one.


favorite sketch Project 7

Here are some of the images I want to work with for the final project.


Rocky point Project 7

Camp 4 Project 7

Camp 3 Project 7

Camp 2 Project 7

Camp 1 Project 7

Image credit: Michelle Palmatier and Karen Tyler personal images
Rocky Out crops: Tonsina Pointe;_ylt=AwrTcYIxvHNVS5AAEiUunIlQ
Rocky Point:

Here is a video and image of the final project. To see how they came about visit my blog post on July 10th titled Magazine Layout.

Final print copy

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Revised SlideShow

So after I uploaded my previous slideshow I received another critique from Julie Peterson. She suggested that while my slides were consistent the technique I used in editing my photos wasn’t and should be. So I found new images and removed the background on all of them.

I also moved the small flower as she suggested in an attempt to make it more along with the focal point and not a tangent. Hopefully this revised show is even better than the first.

Lastly, I altered my Font and changed it to High Tower Text

New Images:
Golden ticket



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SPEAKER’S NOTES: Dieter Uchtdorf “Forget Me Not”

While walking through a garden with his wife he noticed a tiny flower whose name had known since a child a forget-me-not.
Tonight he wants to use its five petals as a metaphor to help us to remember never to forget five important things.
“First, forget not to be patient with yourself.”
. No One is perfect
. Those who we think are have weaknesses as well
. We are kind and forgiving of other’s weaknesses and short fallings we need to do the same for ourselves.
. It is a long journey to perfection, take delight in the little steps you make towards that goal.
“Second, forget not the difference between a good sacrifice and a foolish sacrifice.”
. when we give up something good for something better.
. Sacrifice sleep to attend a child is good
. Sacrifice sleep to make hair accessory is not good
“Third, forget not to be happy now.”
. Story of Willy Wonka Golden Ticket – promised happiness by seeking after golden ticket diminished simple joy of candy bar.
. Story of righteous desires blocking everyday happiness, when we let dreams that have not come to light ruin our chances of enjoying the blessings that we have been given.
. Seek after worthy goals, but enjoy and discover the sweetness of everyday moments.
“Fourth, forget not the “why” of the gospel.”
. Don’t get bogged down in the how’s and what’s of the gospel
. Don’t let it become a burdensome task to add to a long list on the to-do list.
. Remember it is the pathway marked by our Savior leading to happiness.
“Fifth, forget not that the Lord loves you”
. As a child he felt small and insignificant.
. You are not forgotten.
.The Greatest of ALL knows your name.
. Remember that Heaven is closer than you think.


President Uchtdorf’s talk during Women’s Conference 2011 is one of my favorite talks. I am reminded of it every time I walk by the Alaska State Flower, the forget-me-not, in my little garden under my window.

This talk is very inspiring to women of all ages and I decided to keep this audience for my slideshow that I created for his talk. After making talking points from his original transcript, I picked a color scheme of a blue sky as it reflects the flower’s petals and is mentioned in his talk. I added a bar to create some contrast on the side of my slides, then also added a repeating single forget-me-not for detail in the bottom corner. I created a sketch for each of the five main points of the talk, a cover sheet, and an additional thought I felt was equally important and identified the type of images I wanted. (see sketch image attached below)


I then went to task selecting images and creating my PowerPoint using the sketch that I created as a guideline.


I received two critiques to my slide presentation. Rebecca Garcia provided comments in our Facebook group. She suggested changes to keep my titles consistent and pointed out spacing problems. I did take her suggestions and made some changes. I did not however find a way to fix the perceived spacing issue between my large and smaller font in one title.

I received my second critique in person by my daughter. She pointed out the titles felt too centered, and some of the images didn’t have a similar flow and feel to them. I decided to then break my titles into two lines and right align them against the bar of color on the edge of the slide. I also went back and picked a few different images so that all of them were photos. I really liked the new Gospel Why image and felt that worked out really good. I also decided to add a summary slide and brought in President Uchtdorf’s thought that heaven is closer than we think by adding an image of a temple.

So after I uploaded my previous slideshow (which because of the extension on this project I have now loaded into this post) I received another critique from Julie Peterson via email. She suggested that while my slides were consistent the technique I used in editing my photos wasn’t and should be. So I found new images and removed the background on all of them. She also suggested better alignment of the text, which I did.

I also moved the small flower as she suggested in an attempt to make it more along with the focal point and not a tangent. Hopefully this revised show is even better than the first.

Lastly, I altered my Font and changed it to High Tower Text


FONT: High Tower Text
Color Scheme: Monochromatic, Blue

Golden ticket:
Single forget me not flower:
Forget me not:
Path rio
Mother with sick child:
Self Reflection:
God loves you
Clear sky image:
Tiny steps:
Everyday moments:
New Images:
Golden ticket



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Comm125 Project 5A – Charity Flier – Practice makes perfect?

This weeks assignment started with making quick sketches for a charity event flier.  Being that I find it difficult to process things unless they are real, I decided to use the upcoming charity event my husband is in charge of as a focal point.

The audience for the event is families.  This is a fun walk that benefits the local Alaska Hemophilia Chapter and helps raise money for their programs aimed at educating and providing support to families who have bleeding disorders.  The main color nationwide for this organization is red, so I decided to use red as a starting point for my project.


blog sample 1-page-001


This was a draft of my initial idea.  I used a monochromatic color scheme in the red pallet.  While my husband really liked this simple version, I didn’t think it targeted families very well and didn’t really use any images, other than the clip-art ribbon.  I then decided to try one of my other layouts.

5AMichellePalmatier draft-page-001

This is the initial layout of my final working document.  I decided to go with a Split Complementary color scheme using red, teal and orange color swatches.  I then used photos provided by Alaska Hemophilia Association that were taken during their first walk to bring excitement into the flier and gather community recognition.  I originally picked a textured teal background but quickly got rid of that as it was too overwhelming and made it very difficult to read the text.

Working in Word was much easier this time.  After watching several YouTube videos I decided to use a drawing canvas to anchor my background to the page, so I was no longer chasing it around the page as I played with moving my images.  I then filled the canvas with my background color from the teal section and added a gradient feature.

The initial design that inspired this layout had a picture as a top border.  I wasn’t successful in inserting a photo of people across the top as it was too distorted.  I then tried a second red border at the top and it was to overwhelming.  After those decisions didn’t pan out I decided to start the flier with the national walk logo in the upper left corner and then let the pictures cascade from it leading you down through the flier.

My favorite picture from the walk is the large middle image.  I selected it because it had the name of the walk on the life preserver and the girls had their faces painted. I picked this image to be the biggest because of how well it represented the event.   I inserted all the photos by drawing a shape and then using the fill option to select a photo as the fill.  I picked a circle because it repeated the life preserver and had a better flow through the flier.  I then outlined them in the red from the bottom border.

I drew blank text boxes to insert the body text and title.  I chose to have the text orange as a contrast element and to pull out the third color of my color scheme.  The individual logos are jpegs inserted as fill into rectangle shape boxes.


This is my screen shot of me putting into action the changes that were recommended during my critiques.  My first critique was by Sister Peterson during our class video on Wednesday in the Adobe Connect room.  She recommend breaking up my title and making sure that everything was aligned with something.  She also mentioned that the bottom copy was hard to read and the last picture was not scaled properly.  She also thought the gradient on the background was a bit much.

I also received critiques from Matt, Jessica, Ben and Daysi over the group Facebook discussion board.  It was obvious that the text was a little hard to read and that bottom picture was really bothering people.  Other suggestions were to make sure that everything was aligned with something and designate the items in the list with bullets.


So here is the final copy of my project.  I implemented most all of the recommend changes I received in my critiques.  I stayed with a teal background, but selected a lighter color and less gradient.  I picked a deeper red swatch for the borders and then made it more transparent.  I next switched the color on the text in the read border to white (which turned out to be in keeping with the National Hemophilia Association’s publications.)

Next after several attempts to fix the bottom picture, I decided to scrap it in favor of another image from the Association that shows one of the young patients learning how to administer his medication to his teddy bear with the clinic nurse helping him.  This image was provided by the association and under a written release to be used for publications and advertisements.  I thought the image added to the overall message that this walk is to help families with bleeding disorders.

I next modified my body text to implement a little of the AHA mission statement into it.

I also modified my Title and took Sister Peterson’s suggestion to play with the font size and shorten it.  I lined the top line of the title with the quote marks of the Wild using a guide line.  This line also allowed me to line up the Baxter logo with the DTP text and the Donate in the bottom line.  I also changed the color of the body text to the new red to allow for more contrast between the body and the title.  I used another guide line to let me line up the third line of the title with the end quote mark and all of the body text in the lower portion.  I also used a guide line to verify that the AHA logo and the edge of the picture were in alignment with each other.

Image sources:  Direct photos provided by Alaska Hemophilia Association and authorized by personal releases to be used for advertising purposes.

Baxter logo via:

Color Scheme:  Split Complementary, Color Swatches Red, Orange and Teal

Fonts:  Title – Cooper Black, Oldstyle Serif in extra bold weight   ; Body – Lucida Sans, Sans Serif

I had fun practicing and trying to get this flier perfect.  Hope you enjoyed it.

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When I think of being enveloped by something, I think of it engulfing me fully.  For me dance is this way.  It is something joyful and filling.  I can let it consume me and wash away all of my worries, fears, thoughts, until there is nothing else but the beating of my heart in time with the rhythm of the music.  Dance transports me away from the cares of today and springs forth new opportunities and clarity of mind.


Check out The Daily Post for me interpertations of “enveloped” at:

<a href=””>Enveloped</a&gt;

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Comm 125 – Tasteful Typography 4A




This is my first draft of the project





This is the final project



Screen Shot showing my work in word.

Process: I first selected a target audience for my project. Since I am the camp director for girl’s camp, I wanted something that would work for camp. My audience is teenage girls and our theme is Anchored in Faith…I’ve decided.   We will be traveling to Seward, Alaska, which is a boat harbor town. I then selected an image that I thought would appeal to my audience. I used an image that I could reprint for commercial use from deposit photo, in case I wanted to turn this into a flyer. After finding my image I uploaded it into Word and scaled it for a full bleed presentation on an 8.5 by 11 document. Using the features in Word I selected two contrasting fonts and created my title, repeating the color of the lighthouse dome for my font color and design element color. I added three design elements that double as repeating the life buoy shape, but also looking like links in an anchor chain. I then created the body text and saved the document as a PDF. The finish project is a jpeg that I created using on line.

Critique Report: I was lucky enough to receive four separate critiques. Sister Peterson critiqued the image I emailed her on Wednesday. I also received critiques via our group Facebook page by classmates Cristy Crawford and Lynn Reese on Wednesday evening. My husband also gave me feedback both on my draft and my final. Several of the responses I got suggested it was looking a bit too centered and others felt it should be raised up a bit. So, I did a bit of both. I removed part of the text that was out of alignment, and I reworked my title making it two lines with contrasting sizes in the same font. I also switched my design elements layout. When I did my word count I noticed my text didn’t meet the requirements so I reworked that, which necessitated raising the text.

Links to Images:

Font Name/Category: Title Tahoma Sans Serif; Body Garamond, Oldstyle

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